据“荷兰评论网”报道,荷兰旅游委员会(Dutch Tourism board )在近期发布的《2030年展望报告》中表示,目前已没必要吸引更多游客、推广荷兰旅游业了,特别是在那些主要景点如运河、郁金香花田、风车等地,早已人满为患。
The Dutch Tourism board will stop promoting the Netherlands as a holiday destination because its main attractions – the canals, tulips, and windmills – are becoming extremely overcrowded.
未来,荷兰国家旅游会议促进局将重点吸引游客前往荷兰的其他区域,而非上述热门景点。
In the future, the NBTC will focus on trying to attract visitors to Holland to other parts of the country by putting the spotlight on other areas.
The change of re-position is part of the organization’s strategy for the period up to 2030. ‘To control visitor flow and leverage the opportunities that tourism brings with it, we must act now. Instead of destination promotion, it is now time for destination management,’ the NBTC report said.
‘Many other regions should also profit from the expected growth in tourism and we will stimulate new offerings. The NBTC will become much more of a data and expertise centre,’ a spokeswoman told a local newspaper.
报告称,去年赴荷兰旅游的游客数量为1900万人次,而荷兰总人口不过1700万左右。按照目前的增长势头,预计到2030年赴荷兰游客数量将达到2900万,届时国家将“不堪重负”。报告指出,目前各种媒体对荷兰旅游的宣传力度已足够大,没必要再让政府花纳税人的钱去做宣传了。荷兰著名的运河、郁金香花田和风车景点都人满为患,在旅游旺季管控人流成为相关部门的首要任务。
The organization expects at least 29 million tourists will visit the Netherlands every year by 2030, compared with 19 million in 2018. Last year it developed the HollandCity trying to promote regions outside the usual hotspots of Amsterdam. It included fishing villages and the bulb fields.
HollandCity strategy which involves promoting the Netherlands as a single metropolis with lots of districts, such as Lake District Friesland and Design District Eindhoven.
按英国《每日邮报》7日的解读,荷兰旅游管理部门这是要出手阻止过多游客涌入国内了,其工作重点将从“旅游推广”转变为“游客数量管理”。荷兰官员表示,游客数量过多会严重影响到当地人的生活。荷兰方面希望吸引能为本国带来“增值”的“高质量游客”,而不是那些“制造麻烦”的人。许多外国游客踩踏郁金香花田,外国男子成群涌入荷兰红灯区买春狂欢,都让荷兰人感到困扰。
英国《独立报》7日援引数据指出,荷兰最大城市阿姆斯特丹游客数量从2005年的1100万人次激增到2016年的1800万。当地基础设施已无法容纳更多游客。去年该市增加对游客征收的旅游税金额,今年计划进一步增加。与此同时,荷兰旅游局表示将采取措施鼓励游客前往目前无人问津的地区游玩,避免“冰火两重天”现象。
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