Cai Yuedong, the founder of Tong Dao Uncle, a leading astrology culture account on both Weibo and WeChat, sold 72 percent of his shares to Mei Sheng Culture, an A-share listed company, cashing out at nearly 200 million RMB. This acquisition sets a record for content entrepreneurship, and makes Cai a role model for fellow content entrepreneurs.

　　同道大叔是一个在微博和微信中讨论星座文化的热门账号，其创始人蔡跃栋将其72%的股份卖给了美盛文化，一家A股上市公司，套现了将近2亿人民币。这笔交易创下了内容创业的记录，也让蔡跃栋成为了同行的内容创业者们的楷模。

　　Many Chinese netizens are familiar with the comic version of Tong Dao Uncle: a handful of hair on the head, eyebrows and nose squeezed together, a mouth brutally coated with a circle of residue. In 2014, Cai started to release posts on Weibo satirizing the characteristics of people with different star signs. In less than 2 years, Tong Dao Uncle, with his shaggy appearance, won more than 10 million fans. He tweets seven astrology-related graphics or videos every day, and the front-page article on his public WeChat account can generate more than 1 million page views in just two minutes.

　　许多中国网民都对同道大叔的漫画像很熟悉：头上一撮头发，眉毛和鼻子挤在一起，嘴巴周围一大圈胡子。2014年，蔡跃栋开始在微博上发关于不同星座的人的吐槽文。不到两年的时间里，同道大叔带着这个胡子拉碴的头像，吸引了超过1千万粉丝。他每天都发布七条星座相关的图片或者视频，他的微信公众号主页上的文章两分钟内就能有超过1百万浏览量。

　　Frequently referred to as “content entrepreneurship,” the movement is being carried by a whole host of players, many of who are youngsters with plenty of fresh ideas and the know-how to make a career out of them on platforms like Weibo and WeChat. Since 2015, content entrepreneurship has become a hot topic. At least 30 content enterprises have received investment of over 10 million RMB.

　　经常说起的“内容创业”，基本上都是一群会玩的人，其中大部分都是年轻人，他们有新潮的想法并且知道怎么样在微博和微信这样的平台上去闯出一番事业。自2015年来，自媒体已经成了一个热门话题。至少有30家自媒体已经收到了超过1千万的投资。

（编辑：何莹莹）