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Apple Watch首支电视广告:Running Behind(视频)

互联网2015-04-02 14:29

  苹果推出的第一个 Apple Watch 电视广告, 拉开了接下来数周Apple Watch 市场营销活动的序幕。 广告标题是 "Apple Watch, 重新定义手表 ,和三月 Spring Forward 发布会上的 Apple Watch广告相同, 美术风格也类似 iPhone 和 iPad 广告, 背景歌曲是Holychild 的 Running Behind。

  广告从 Apple Watch 的数码表冠开始, 展示了硬件设计, 系统和软件, 包括天气, 接听电话, 查看地图, Passbook, 音乐. 还有第三方软件 American Airlines, BMW, Fandango。 不过广告的主要焦点, 还是 Apple Watch 的收发信息和健康监控功能. 最后广告以 "真表将至 (The Watch is Coming)" 和发售日期结束。

  Running Behind

  Holychild

  How can I go?

  When I just leave you waiting

  Drop on the floor, break it to go creative

  Where can I leave my father's ride?

  Wake me up when the voices die

  Do me like you might know my mind

  Carry me to the other side

  I'm sorry still

  For all the lies I'm baiting

  I'm human here

  People greed and mistaken

  Where can I leave my father's ride?

  Wake me up when the voices die

  Do me like you might know my mind

  Carry me to the other side

  Running, running, running, running behind yeah

  I'm always really running behind, yo

  Running, running, running, running behind yeah

  I'm always really running behind, yo

  We'll grow apart, baby let's blame the planets

  Make a new start, changing as if we meant it

  Where can I leave my father's ride?

  Wake me up when the voices die

  Do me like you might know my mind

  Carry me to the other side

  Running, running, running, running behind yeah

  I'm always really running behind, yo

  Running, running, running, running behind yeah

  I'm always really running behind, yo

  Running, running, running, running behind yeah

  I'm always really running behind, yo

  Running, running, running, running behind yeah

  I'm always really running behind, yo

  I'll hold your hand like

  It's not hurting me

  Help you go through see some true as believe

  We're only thing we see

  When all we think is eat

  Just say my name and tell me that we're better off

  And when I'm leaving you

  And when I'm loving you

  Darling just tell me that the world is ours so gone

  Where can I leave my father's ride?

  Wake me up when the voices die

  Do me like you might know my mind

  Carry me to the other side

  Running, running, running, running behind yeah

  I'm always really running behind, yo

  Running, running, running, running behind yeah

  I'm always really running behind, yo

  Running, running, running, running behind yeah

  I'm always really running behind, yo

  Running, running, running, running behind yeah

  I'm always really running behind, yo

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