4. Awareness

　　ADJECTIVE

　　full

　　greater , heightened , increased

　　dawning , growing , increasing

　　acute , deep , intense , keen , strong

　　general , public

　　brand , consumer

　　VERB + AWARENESS

　　have

　　build , create , develop , encourage , enhance , foster , heighten , increase , promote , raise

　　AWARENESS + VERB

　　increase , spread

　　5. Brand

　　ADJECTIVE

　　leading , major , premium , principal , top

　　famous , favorite , name , popular , well-known

　　new

　　BRAND + NOUN

　　identity , image , name , value

　　awareness

　　loyalty

　　6. Customer

　　ADJECTIVE

　　big , favoured, favourite , good , important , key , large , major

　　long-standing , long-time , loyal , valued

　　regular

　　current , existing , old

　　new

　　potential , prospective , would-be

　　dissatisfied , satisfied

　　VERB + CUSTOMER

　　have

　　deal with , help , serve ,

　　attract , draw , entice , get , lure

　　lose

　　keep , retain

　　satisfy

　　CUSTOMER + NOUN

　　relations, service , support

　　demands , needs , requirements , specifications

　　feedback , reaction

　　dissatisfaction , satisfaction

　　loyalty

　　complaints , enquiries, requests

　　survey

　　7. Cost

　　ADJECTIVE

　　considerable , enormous , great , high , huge

　　low

　　increasing , rising , soaring , spiralling

　　administration, construction , development , fuel , labour, maintenance , manufacturing , production

　　operating , running

　　fixed , variable, direct , indirect

　　overhead

　　VERB + COSTS

　　pay

　　increase

　　bring down , cut , lower , reduce

　　control , keep down , minimize

　　cover

　　recover

　　COSTS + VERB

　　go up , increase , rise , soar