# 4 Concreteness 具体性

　　Lack of concreteness is perhaps the biggest mistake business communicators make. Communication that is particular rather than general strengthens confidence in the audience. Concrete communication is supported with facts and figures, and the message is typically not misinterpreted.

　　缺乏具体性是商务沟通的大忌。具体的，而非笼统的信息能让受众加强信心。具体的信息应该包括事实和数据，而且不会让人读了之后产生误解。

　　所谓具体，就是尽量使用明确、具体的词汇。

　　这样你的信函将更为专业、准确、有趣并且有力。举个例子：

　　#5 Clarify 清晰度

　　Clarity puts the emphasis on a specific message rather than on too many messages at once. This lets the audience assimilate information without having to decipher a garbled message. Clarity is especially useful in instructing employees about complicated new processes or procedures.

　　所谓清楚，就是要求一次把一个问题讲透，而不是什么都讲。这样受众能够更好消化信息，而不是在冗杂的信息中来回摸索。在教员工复杂的新流程或程序时，沟通的清晰度尤其重要。

　　商务写作，在于“在正确的场合使用正确的词汇”，具体而言：

　　1 使用短小、熟悉并且在会话中经常使用的词汇，然后将其有效地组句成段。

　　2 一句话不要讲述过多的思想，一句话最多讲一个点。

　　3 每句话不超过17-20个词。

　　4 如果情况允许，可以使用一些直观辅助，像举个例子、做个图表等等。

　　现在，试试将下面意义相同的词汇配对。

　　#6 Courtesy 礼貌性

　　Courtesy in an interchange means both the sender and receiver of the message are polite at all costs and the viewpoints and feelings of both are taken into consideration. Business people need to be courteous even in the face of disagreements, as disagreements will not be resolved in a contentious atmosphere.

　　在商务沟通中，消息发送发和接收方都应该秉承礼貌的原则，考虑对方的观点和感受。即使面对分歧，生意人也需要保持礼节，毕竟在争议对抗的环境中，问题是没法解决的。

　　如何体现：

　　及时回信

　　避免使用冒犯的语言(例如带有歧视的语言)

　　脾气温和

　　多为对方考虑

　　体现对方能获得的益处

　　强调积极怡人的信息

　　诚实完整

　　#7 Consideration 体贴

　　Consideration means respecting your business audience and putting yourself in their shoes. A message delivered in an empathetic fashion will usually stimulate a positive response. Talking down to subordinates shows a lack of consideration.

　　体贴意味着尊重你的商业伙伴，并为他们设身处地考虑。饱含同理心的信息往往能得到正向的回复。用高人一等的语气和下属讲话，就是缺乏同理心的表现。

　　04 BEC考试常用写作句式

　　1.The purpose of this report is to.../The report aims to...

　　2.As regards to.../The key findings are summerised bellow...

　　3.I recommend to.../It was concluded that...

　　4.It can be seen from the chart that significantly...-er...than...

　　5.According to the graph, we see a different trend emerging.

　　6.The number of... increased/dropped by %.

　　7.The graph shows the percentage of...

　　8.We can see that... swell during the... hours, peaking at...