As Chinese chat app WeChat moves into merchandising, it has opened an on-ground “test” WeStore in Guangzhou.

　　随着中国聊天应用软件微信进军商业领域，它在广州开设了试营实体店—WeStore。

　　This follows its announcement that it is partnering with apparel retailer Gap to launch a range of WeChat-branded clothing, its first major foray into branded merchandise.

　　此前，该公司宣布与服装零售商Gap合作推出一系列Wechat品牌服装，这是其首次大举进军品牌商品的举措。

　　This was foreshadowed at December’s annual WeChat conference in Guangzhou, where are limited-edition range of branded merchandise was released, including pillows, notebooks, stickers and pins.

　　通过去年12月在广州举行的微信年度会议上微信发行的一些限量版的品牌商品，包括枕头、笔记本、贴纸和别针等，人们就已经预见到了微信会走出这一步。

　　A few months ago, WeChat-themed merchandise such as pillows, bags and light jackets was used as prizes for an online competition.

　　几个月前，微信主题的枕头、手袋和轻便夹克等商品就已被用作网上竞赛的奖品。