开头与结尾

　　(一).开头的写法和一些技巧：

　　1.开头：大多数商务英语写作的内容也由开头、中间、结尾三部分组成。常用的开头句写法：

　　① 最好在第一句话中说出你的写作目的。如：We understand that you are　exporters of nuts and should like to know if you can supply us with 5 tons of

　　walnut meat by the end of October.

　　② 将最能引起读者兴趣的内容放在开头，如：I’mpleased to tell you that your

　　order will be delivered tomorrow.

　　③ 提及所涉及的商务事项。

　　2.就开头的内容方面来讲，书信的开头可以涉及：

　　⑴ 书信去函的开头

　　u 询问

　　u 索价

　　u 求购

　　u 投诉

　　u 讯息

　　u 报忧

　　u 道歉

　　u 推荐

　　⑵复函的开头可以包括

　　u 函悉

　　u 歉意

　　u 谢绝

　　u 服务

　　(二)书信结尾的措辞和语气

　　1.结尾：

　　写结尾句需注意以下几个地方：

　　④ 结尾句需具体，不要使用含糊、繁琐的词语或句式。

　　⑤ 在结尾处提出行动的要求。

　　⑥ 在结尾处做简要的总结，尤其在内容比较多的情况下。请比较下面两句话：

　　a) We hope that we have made the above alternatives clear to you and that　they may help you make your choice.

　　b)To sum up, you can either put your money in a savings bank and receive　6 % annual interest or invest in common stocks for higher returns but also　higher risk.

　　2.就结尾的内容来讲，书信的结尾可以包括：

　　(1)去函的结尾

　　u 敦促：Having this input by JUNE 3 will enable us to maintain our schedule for…

　　u 期待：Your advice would be welcome.

　　u 致谢：Your prompt attention to this matter will be appreciated.

　　u 协助：Shortly after I receive this information, I will be in touch with you>

　　u 盼复：We look forward to hearing from you.

　　u 联络：If you have any question, please call me at…

　　等等……

　　(2)复函结尾可以涉及：

　　u 请求：Please indicate your acceptance of this employment by signing…and　returning a copy…

　　u 承诺：We want to ensure that you enjoy the highest standards of service.

　　u 致歉：I apologize for the inconvenient.

　　u 答谢：Thanks again for your cooperation.

　　u 祝愿：I wish you every success in your important work.

　　u 往来：We look forward to a very cordial relationship between our two　organizations.

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（实习编辑：高奕飞）