1. Profit

　　ADJECTIVE

　　big , considerable , enormous , good , greater , high , huge , large , massive , maximum, strong ,

　　increasing , rising

　　low , modest , reasonable , small

　　declining , falling

　　overall , total

　　average , steady

　　additional , excess , extra

　　quick

　　expected

　　potential

　　future

　　gross, net

　　VERB + PROFIT

　　bring , bring in , earn , generate , make , produce ,

　　boost , increase

　　double

　　maximize

　　guarantee

　　PROFIT + VERB

　　climb , grow , increase , jump , rise , soar

　　decline , drop , fall , plummet , plunge

　　PROFIT + NOUN

　　margin

　　motive

　　2. Advertisement

　　ADJECTIVE

　　good

　　discreet

　　misleading

　　magazine , newspaper , press , television , TV

　　VERB + ADVERTISEMENT

　　place , put , take out, publish , run

　　3. Service

　　ADJECTIVE

　　efficient , excellent , first-class , good , professional , quality

　　bad , poor , terrible

　　prompt , quick

　　slow

　　friendly , personal

　　customer

　　after-sales

　　VERB + SERVICE

　　deliver sth (to sb) , give (sb) , offer (sb) , provide (sb with)

　　get , receive

　　improve

　　guarantee

　　4. Awareness

　　ADJECTIVE

　　full

　　greater , heightened , increased

　　dawning , growing , increasing

　　acute , deep , intense , keen , strong

　　general , public

　　brand , consumer

　　VERB + AWARENESS

　　have

　　build , create , develop , encourage , enhance , foster , heighten , increase , promote , raise

　　AWARENESS + VERB

　　increase , spread

　　5. Brand

　　ADJECTIVE

　　leading , major , premium , principal , top

　　famous , favorite , name , popular , well-known

　　new

　　BRAND + NOUN

　　identity , image , name , value

　　awareness

　　loyalty

　　6. Customer

　　ADJECTIVE

　　big , favoured, favourite , good , important , key , large , major

　　long-standing , long-time , loyal , valued

　　regular

　　current , existing , old

　　new

　　potential , prospective , would-be

　　dissatisfied , satisfied

　　VERB + CUSTOMER

　　have

　　deal with , help , serve ,

　　attract , draw , entice , get , lure

　　lose

　　keep , retain

　　satisfy

　　CUSTOMER + NOUN

　　relations, service , support

　　demands , needs , requirements , specifications

　　feedback , reaction

　　dissatisfaction , satisfaction

　　loyalty

　　complaints , enquiries, requests

　　survey

　　7. Cost

　　ADJECTIVE

　　considerable , enormous , great , high , huge

　　low

　　increasing , rising , soaring , spiralling

　　administration, construction , development , fuel , labour, maintenance , manufacturing , production

　　operating , running

　　fixed , variable, direct , indirect

　　overhead

　　VERB + COSTS

　　pay

　　increase

　　bring down , cut , lower , reduce

　　control , keep down , minimize

　　cover

　　recover

　　COSTS + VERB

　　go up , increase , rise , soar

　　8. Market

　　A business/trade

　　ADJECTIVE

　　competitive

　　active , booming, strong

　　steady

　　buyer's , seller's

　　job , labour/labor

　　VERB + MARKET

　　develop , expand

　　break into , enter , get into , penetrate

　　capture , dominate

　　control , drive

　　supply

　　lose

　　MARKET + VERB

　　open up

　　boom , grow

　　develop , evolve , mature

　　react , respond

　　MARKET + NOUN

　　price

　　conditions

　　leader

　　position , share

　　penetration

　　trends

　　B people who want to buy sth

　　ADJECTIVE

　　big , broad , good , huge , large

　　mass

　　poor , small

　　expanding , growing

　　shrinking

　　ready

　　target

　　VERB + MARKET

　　create

　　target

　　reach , tap , tap into

　　MARKET + VERB

　　expand , grow

　　shrink

　　collapse

　　MARKET + NOUN

　　research

　　demand

　　9. Product

　　ADJECTIVE

　　good , right

　　innovative

　　high-end , quality

　　marketable

　　promotional

　　high-tech

　　VERB + PRODUCT

　　buy , purchase

　　sell

　　advertise , market , promote

　　introduce

　　manufacture , produce

　　create , design , develop

　　customize , tailor

　　deliver , distribute

　　export , import

　　launch

　　package

　　label

　　test

　　PRODUCT + NOUN

　　category, range, type

　　design , innovation

　　development

　　management

　　package

　　description , information

　　launch

　　price

　　quality

　　life cycle

　　safety

　　10. Price

　　ADJECTIVE

　　high

　　rising , soaring

　　falling

　　low

　　reduced , rock-bottom, bedrock, threshold

　　affordable , attractive , competitive, reasonable , right

　　average

　　retail , sale , sales , selling

　　wholesale

　　fixed

　　market

　　VERB + PRICE

　　fix , set

　　boost , double , increase , push up , raise

　　bring down , cut , drop , lower , push down , reduce , slash

　　adjust

　　PRICE + VERB

　　go up , increase , jump , rise , shoot up , skyrocket , soar

　　collapse , drop , fall , go down , plummet , plunge , slump

　　fluctuate , swing

　　PRICE + NOUN

　　level , range

　　cut , drop

　　change , fluctuation , movement

　　stability

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