1.2 Internal Communications 内部沟通

　　相关单词掌握：

　　Strategic significance 重要战略意义

　　Overall purpose 整体目标

　　Feedback on performance工作反馈

　　Communication channel 沟通渠道

　　Annual reviews 年度回顾

　　Coping mechanisms 应对机制

　　Organizational relationships 组织关系

　　Tangible performance standards 具体工作标准

　　Two-way communication 双向沟通

　　Opinion survey 意见调查

　　Staff appraisal (对员工的)业绩评估，业绩考核

　　Layout 版面设计

　　Cartoon picture 漫画

　　Management message 管理信息

　　Subordinate 下级，下属

　　Mini-presentation

　　企业内部沟通在公司运作中起到重要战略意义(strategic significance)。企业要搞好内部沟通(Internal Communications)，首先，要有共同目标(Overall purpose)，树立全员沟通理念增加凝聚力(collective cohesion)。其次，要建立健全的工作反馈制度(Feedback on performance)和效及时沟通渠道(communication channel)，其包括书面沟通(written communication)、口头沟通(verbal communication)、网络沟通(internet communication)。接下来，我们看看下面的例子。

　　What’s important when…?

　　Communicating management messages to the staff

　　和员工沟通管理信息需要考虑哪些要点?

　　1.Overall purpose

　　整体目标

　　2.Feedback on performance

　　对工作表现的反馈

　　3.Enrich the communication channels

　　丰富沟通渠道

　　First thing first, in my view, I think a successful company is consequence to define a clear and unifying overall purpose among all the employees. The reason is that the overall purpose resemble a beacon to guide the employee, the follower, to turn the purpose into achievable goals, projects, and actions in the next step.

　　首先，在我看来，我认为一间成功的公司是得益于在员工中确立了清晰而统一的整体目标。原因是这个整体目标就像是灯塔，指引着作为执行者的员工继续把目标分解成一个个可达成的任务、计划以及行动。

　　In addition, a timely and correct feedback on performance is the key methods to optimize and evaluate the goals for theupcoming year. The staff perform the annual reviews and give feedback on performance which can help the company to amend or provide continuous effective coping mechanisms.

　　另外，一个及时准确的工作反馈是企业在完善评估来年工作目标的一个关键方法。员工进行年度回顾总结和提供工作业绩反馈，有利于帮助公司修改或继续提供有效的应对机制。

　　Besides, its broad range of communications activities, channels and media strive to help employees manage and use corporate information they receive in their work and organizational relationships, and it can help them feel both valuedand valuable.

　　而且，公司通过各种广泛的沟通活动以及丰富的沟通渠道和媒介，尽力帮助员工管理和运用他们在工作中以及在企业交往中获得的公司信息,同时让他们感到公司的重视和自我价值的存在。

　　Discussion

　　E-mail Newsletter电子邮件快讯

　　You company would like to introduce an E-mail newsletter to send to all members regularly. You have been asked to help co-ordinate the project. Discuss the situation together, and decide:

　　你们公司意欲创建一份电子邮件快讯，定期发给全体员工。请你们共同协调这一计划。讨论并决定：

　　1.what kinds of articles and information should be included

　　电子邮件快讯中应包含哪些文章和信息

　　2.what the newsletter should look like and how often it should be sent

　　电子邮件快讯的版式、发送周期

　　(1)It should carry articles about the tangible performance standards for staff to follow, and information about any changes in the company, such as new policies, new projects and new managers, etc. this will help to reduce the chance for confusion and misinterpretation of key corporate polices and decisions.

　　邮件应包括员工须遵守的具体工作标准和一些有关公司的变化，如：新政策，新计划，新主管等。这样有助于减少员工对公司的主要政策和决策中所产生的困惑和误解。

　　(2)I think we should place emphasis on two-way communication. The newsletter should also focus on the employee side. We should allow our employees to voice their opinions about day-to-day work and corporate development. They should also have a chance to comment on the performance of the managers and point out problems in their work.

　　我想我们应该着重在双向沟通上。时事通讯则应侧重在员工这边，允许他们发表有关日常工作和企业发展的意见，并且有机会去评论主管的工作表现以及指出他们工作上的问题。

　　(3)Besides the contents, the layout is also important. We can use some photos, people usually like to see pictures of themselves and people they know. So it will be able to attract more readers. We can also use cartoon pictures to help illustrate our ideas.

　　除内容以外，版面设计也很重要。人们通常喜欢看到一些他们自己或者他们熟知的人的图片，我们可以用这些图片去吸引更过的读者，也可以利用一些漫画对我们的想法加以诉述。

（编辑：何莹莹）