Why does it seem like some people have all the luck when it comes to landing a job? They apply for a job and get calls. They interview for a job and get hired. But the truth is that it's the hard work and preparation that happens before the interview that makes the difference. If you really want to know the secret that strong interview candidates possess, here's a list of the important things they do to get hired.

　　找工作的时候，他们为何有那么好的运气?他们申请一个职位就能接到面试通知。他们参加完面试就能被录用。但，真实情况是：他们在面试前做了大量的准备工作才会有不一样的结果。如果你真的想知道这些牛人的求职秘诀，这里整理了一些。

　　1. They understand their personal brand.

　　他们知道自己的优势

　　A great candidate believes that they are a brand. You should know what makes you unique and why you are the best candidate for the job. Having a strong personal brand means that you are clear on the value that you add to a company and portray your unique selling proposition (USP) in every way.

　　一个优秀的求职者相信自己有一定的优势。你应该弄清你的独特之处，以及为何你是最适合这份工作的原因。有个人优势就意味着你很清楚你能给公司带来的效益，尽可能的用特别的方式推销自己。

　　2. They research the company.

　　他们研究了公司

　　Research is key when it comes to doing well in an interview. Be sure to know enough about the company you are interviewing for, so that you can both answer and ask specific questions. You should know the company's CEO, competitors, and any current newsworthy topics.

　　研究公司是关键。一定要足够了解你应聘的公司，这样你才能提出、回答出一些具体的问题。你应该了解公司总裁，竞争公司以及当前的新闻话题。

　　3. They exude confidence.

　　他们很自信

　　There's nothing like showing up to an interview with confidence. In addition to looking at your skills, an interviewer is also checking to see if your personality would be a good fit for the role. If you're not comfortable talking about yourself, how will you be confident trying to relay information to others? When you are confident, you also let the interviewer in on how you handle stressful situations, since interviewing for a job isn't easy.

　　面试时，自信心是最重要的。如果你不能轻松自如的说说自己，那么你要如何试着代表他人呢?自信的时候，你会让面试官看到你是如何应对困难的，因为面试也不是个简单地差事。

　　4. They tell good stories related to past experiences.

　　他们将自己过去的经历讲成了一个好故事

　　The key to capturing your listener's attention is through great story telling. Use relevant stories and metaphors to talk about your past experiences. A great story will relay your strengths to the interviewer and show how you solved a problem. Make sure it's focused, concise, and demonstrates examples of why you would be great for the role.

　　讲述好一个故事是吸引听着注意力的关键。运用一定的方法讲述你过去的经历。一个好的故事能把你的优势展现给你的面试官，表现出你是如何解决问题的。一定要有重点、简洁清楚的说明你为何会适应这份工作。

　　5. They observe the interviewer's body language.

　　他们善于观察面试官的肢体语言

　　A strong interviewer is a master communicator. They are not only good at expressing their ideas and asking the right questions, but they also take cues well. Be mindful of the interviewer's body language as they ask questions. If they seem to lose interest in your answer, maybe you need to get to the point quicker. Observing the interviewer's body language is a great way to gauge how you're doing, which will enable you to make tweaks based on their communication style.

　　一个很强的面试者是善于交流的。他们不仅擅长于表达自己的想法，询问合适的问题，他们有一定的技巧。当面试官在提出问题的时候要留心面试官的肢体语言。如果他们对你的回答没什么兴趣，或许你得尽快提到重点。观察面试官的肢体语言是一个判断出下一步要做些什么反应的好方法，基于他们的交流方式你还能做些相应的改变。

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（责任编辑：何莹莹）