马云( Jack Ma) China's Alibaba shows off pay-with-your-face technology at IT fair.

　　15日，德国汉诺威消费电子、信息及通信博览会(CeBIT)开幕，阿里巴巴创始人马云作为受邀的企业家代表在开幕式上作了主旨演讲，还现场“刷脸支付”，只要把脸凑近手机，“滴”一声，就付完钱了……充分演示了蚂蚁金服的Smile to Pay扫脸技术。这项最新的支付认证技术由蚂蚁金服与Face++合作研发，可以在购物后的支付认证阶段通过扫脸取代传统密码。为了证明刷脸支付有效，马云还特地为嘉宾从淘宝上网购了1948年的德国汉诺威纪念邮票。

　　【主旨演讲视频】

　　【相关英语新闻】

　　China's Internet tycoon Jack Ma, founder of giant online merchant Alibaba, gave a glimpse of thefuture when he demonstrated a new e-payment system using facial recognition at the CeBIT IT fairin Germany.

　　Criss-crossing the stage in the style of a Silicon Valley pioneer late Sunday, Ma showed off thetechnology that uses facial recognition from a smartphone camera selfie as a digital signature,saying he had just used it to send a gift to the mayor of the event's host city of Hanover.

　　Ma, a former teacher, is known for thinking big, and at this week's CeBIT he was the keynotespeaker, addressing an audience that included German Chancellor Angela Merkel.

　　Like many other companies from the event's official partner country China, Alibaba -- flush withcash from a massive stock listing -- is looking beyond the borders of its huge domestic market of1.2 billion people, to the world.

　　Ma enthused that, while the industrial revolution freed workers from hard labour, the digital"revolution... liberates the strength of the human brain".

　　"It's not the technology that can change the world, it's the dreams behind the technology thatchange the world," the 50-year-old told the audience, adding that his dream was to help smallenterprises sell on a global market.

　　Ma has not hidden his global ambitions and has cited as his models global companies such as Wal-Mart, IBM (NYSE: IBM - news) and Microsoft (NasdaqGS: MSFT - news) .

　　In January at the World Economic Forum in Davos, he said his target was two billion Alibaba usersworldwide, compared to 334 million "active buyers" in December, and a global version of Taobao,the sales site that cemented his dominance in China.

　　- Global ambitions -

　　Some observers think Alibaba could one day rival the US online giants eBay and Amazon, or justbuy them.

　　"Many people think that's a road that they may pursue, since it would be so expensive to buildtheir own brand (in the US)," said Zia Daniell Wigder, vice-president of Forrester Research(NasdaqGS: FORR - news) .

　　"Simply making a name for yourself in a market where the leaders have been established for a longtime is going to be difficult.

　　"It is more likely that Alibaba conquers emerging markets with still nascent online trade whileprudently strengthening its presence in developed countries."

　　The head of German IT industry group BITKOM, Dieter Kempf, said about Alibaba that "the successis impressive, even if it is in large part because suppliers face a very large, hungry Chinese market".

　　Asked whether it could become a true global player, he said: ?I think we will have to see. Someonewho can operate successfully in a large domestic market is not necessarily a good exporter... itreally depends on the individual solutions."

　　The Chinese giant has already launched an online auction site in the US, called 11main, challengedAmazon in the field of cloud computing with a service called Aliyun, and invested $200 million (188million euros) in Snapchat, a photo-sharing application.

　　Bryan Wang, Beijing-based analyst for the consultancy Forrester Research, said it was an earlyattempt by Alibaba to try to "understand digital consumers on a worldwide scale, outside ofChina".

　　Last September, the Hangzhou-based group raised a massive $25 billion on the New York stockmarket, although the share price has since fallen below the listing price.

　　- Digital ecosystem -

　　Founded in 1999, Alibaba has based its success on Taobao -- "look for treasure" in Mandarin -- andTmall, a gigantic virtual mall that has become so dominant that even Amazon has opened up shopthere.

　　Like Google, Alibaba capitalises on the analysis of user data. It does not charge commission toindividuals but derives its profits from advertising options it offers to improve their visibility.

　　The volume of annual trade carried on its platforms, still mostly within China, exceeds that of eBayand Amazon combined.

　　Alibaba operates its own online payment system Alipay, and has received approval from Beijing toopen a private bank. It also offers a navigation system, an online tour operator, and a musicstreaming service, among other things.

　　"Alibaba is not only an e-commerce platform, it is the largest digital ecosystem in China," saidWang. "Wherever you are in China, Alibaba actually knows your behaviour."

　　But Alibaba still faces other challenges -- it has been accused of not doing enough to eliminatecounterfeits sold on its platforms.(英文文本 via ChinaDaily)

　　重点解析 Key Phrases/Words

　　1. tycoon n. 企业巨头，大亨

　　2. Criss-crossing v. 方格形( criss-cross的现在分词 )，十字形的

　　3. facial recognition 面孔识别

　　4. digital signature 数字签名，数位签名

　　5. enthuse vt. 使热情 vi. 对…极热心

　　6. nascent adj. 初期的，初生的，开始形成的

　　7. counterfeits 仿制，造假

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（责任编辑：何莹莹）