双语:星巴克你所不知的5件事
互联网2015-07-17 10:01
Nowadays you can find four on every corner, but back in 1971, Starbucks was just another coffee place bringing caffeine to the sleepy masses. Frappuccinos were still 24 years away, the stock market wasn't even a consideration, and no one knew what the hell a Pumpkin Spice Latte was. Obviously a lot happened in the ensuing four decades, so we thought we'd bring you up to speed on the highlights from Starbucks' nautical-themed history.
如今你可以在任意街角轻松找到四个咖啡馆,而在1971年,星巴克仅仅是一个人们为了解决犯困问题才去购买咖啡因的咖啡馆,法布奇诺(星冰乐)也是24年后才有的,星巴克老板更没有考虑过上市问题。也没有人知道南瓜味拿铁是什么东西。很显然,在过去的40年里星巴克发生了很大的变化,所以我们想要带你一起来快速回顾一下星巴克的海洋主题历史。
1.It was founded by two teachers and a writer.
星巴克的创立者是两位老师和一位作家。
Though the man most associated with Starbucks is chairman and CEO Howard Schultz -- who's been with the company since the '80s -- it was actually started by three dudes without an MBA between them. That'd be Gordon Bowker (a writer), Zev Siegl (a history teacher), and Jerry Baldwin (an English teacher). Wanting to bring the best coffee to Seattle, they opened the first Starbucks in 1971 in Pike Place Market. It only sold beans at first, but that would change once Schultz stepped in.
虽然与星巴克关系最紧密的是自80年代以来就一直掌管公司运营的董事长兼首席执行官霍华德.舒尔茨,然而实际上它的创立者是三个并没有工商管理硕士学位的人。他们分别是作家戈登.伯克尔,历史老师泽弗.赛格和英语老师杰瑞.鲍德温。抱着想要将咖啡带入西雅图的想法,三人于1971年在派克市场开了第一间星巴克咖啡馆。开始的时候他们只卖咖啡豆,但是这从舒尔茨加入后便改变了。
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