Tim Cook, however, has tried to carve out his own path as Apple CEO, away from the precise lines of hispredecessor, Steve Jobs, when they once dressed very similarly.

　　现任苹果公司CEO蒂姆·库克曾与上任CEO史蒂夫·乔布斯的装束极为相像，然而他正试图开辟出与乔布斯截然不同的个人穿搭风格。

　　Now, compared to Jobs' rigid uniform of black turtlenecks, blue jeans and New Balance sneakers, Tim Cook's clothing is downright flashy.

　　如今，蒂姆•库克的衣着，与乔布斯那板正的黑色圆领衫、蓝色牛仔以及纽巴伦运动鞋相比，那是相当时尚。

　　Here's a quick guide for dressing like the leader of the world's biggest company.

　　下面便是快速入门，让你穿上去像是世界上最大公司的领导者。

　　1.Know your colors and stick to them

　　1. 清楚你适合的颜色，一直穿它们

　　The Apple CEO sports a pretty narrow range of clothing choices with a penchant for the casual and muted colors — a style best described as his own unique brand of "norm-core."

　　苹果公司现任CEO所着的衣物变化很小，且偏向于休闲的深色。这种风格被极好地解释为他独特的“标准化”标志。

　　Cook's color choices tend towards darker shades — seldom straying from a set range of light and dark blues, black, and when he's feeling wild, gray.

　　库克的着装偏向深色系，基本是浅蓝、深蓝或黑色。而当他感到热血沸腾时，则会穿灰色。

　　There may be something to this strategy: Fashion consultants say that blues can inspire confidence in others and, in lighter shades, signals loyalty and friendliness.

　　这一穿衣策略也许有点道理——时尚顾问们表示蓝色可以激发他人对你的信赖，而浅蓝则透露出忠诚友善。

　　2.Rarely, if ever, tuck in your shirt

　　2. 如果可以不要把衬衫塞进裤子里

　　Cook is committed to looking approachably rumpled — not for him your precise cuffs. Normally, like most Apple executives he wants his shirt to be loose and free, as if he could curl up on a couch with an iPad at any moment.

　　库克看上去总有种随和的凌乱，他才不在乎你那精心整理的袖口。通常像苹果公司的众多高管一样，库克希望自己的衬衫穿着宽松自在，就如同让他能在任何时候蜷在沙发上看iPad。