5. Estee Lauder雅诗兰黛

　　In 2017,Estee Lauder launched Re-Nutriv, the skin care collection that contains black diamond truffle extract, which is believed to have anti-aging and skin sculpting properties. A 25ml Re-Nutriv essence costs a whopping 3,800 RMB. The collection is packaged in gold embellished with silver and black. Besides the company’s primary brand ambassador Mi Yang (杨幂), Estee Lauder engaged several other celebrities from various fields, such as Olympic diving gold medalist GuoJingjing (郭晶晶).

　　2017年雅诗兰黛就推出了白金级奢宠焕采臻白精华(Re-Nutriv)含黑松露精华，具有抗老化和重塑皮肤的功效。25毫升的精华液售价高达3800元人民币。包装瓶体是金色的，饰有金色和黑色。除了该品牌原来的形象大使杨幂意外，同时还请到了其他领域的明星，比如奥林匹克的跳水冠军郭晶晶。

　　6. Helena Rubinstein赫莲娜

　　Unlike other premium cosmetic lines, Helena Rubinstein did not rush to launch a limited edition line in China. Instead, its Christmas set includes a full size 50ml Re-Plasty day and night cream (3,480 RMB). The Re-Plasty line features anti-aging and self-repairing cosmetics. The pure black or white colored bottles convey a more understated sense of luxury. JiaJingwen (贾静雯) is the brand’s ambassador in China, though they also cooperate with a wide range of beauty bloggers.

　　和其他高端品牌不同，赫莲娜没有在中国地区推出节日限量版，取而代之的是，50毫升的活颜修护舒缓霜，售价在3480元。这款产品主要针对抗老化和自我修复。全黑或是全白的产品包装瓶在奢侈护肤品中，显得十分低调。中国地区的品牌宣传者是贾静雯，同时他们也和不少美妆博主合作。

　　7. Shisheido资生堂

　　In 2017, inspired by the philosophy of Japanese traditional cuisine, Shisheido launched a new line of skin care products called Waso. The name is derived from Wasoku, a traditional Japanese cuisine, that advocates the selection of fresh ingredients and minimal use of seasoning to enhance the flavor of the food itself. The packaging of the Waso line is simple, standing out from the flashier efforts of other brands. As an “entry-level line”, Waso shows rare dedication to attracting younger consumers. In 2017, Shisheido had two Chinese ambassadors: Huang Xuan (黄轩) and Tang Yan (唐嫣). Gao Yunxuang (高云翔) also joined hands with the brand to endorse their sunblock cream.

　　2017年受到传统日料的启发，资生堂开发了一条新的护肤产品线Waso，名字直接取自日本「和食」(WASOKU)的概念，和食是指运用当季新鲜食材，并且降低了调味，可以让食材散发出最新鲜的原始风味。包装也很简单，是花哨包装中的一股清流。作为“入门级”产品线来吸引年轻的消费者。2017年，资深堂的两为中国形象大使是，黄轩和唐嫣，在该品牌推出防晒霜时高云翔也有参与。

　　8. Cle De Peau

　　Inspired by “Chinoiserie,” Cle De Peaulauched “Clé de PeauBeauté Rouge Allegro n” lipsticks (480 RMB) in 14 rich and creamy shades. The packaging of the lipstick employs the classic CDP mazarine and gold angular design. Wang Luodan (王珞丹) and Wang Lihong (王力宏) joined the 2017 campaign for the high end Japanese brand.

　　受到“中国风”的影响，CPB推出了Clé de PeauBeauté Rouge Allegro n的口红，售价480人民币，共有14款，绵滑奶油质地。包装沿用之前CBP经典的蓝色包装和金色棱角瓶盖。王珞丹和王力宏参与了2017年的这个日本高端品牌的宣传。

　　9. Sulwhasoo雪花秀

　　Skin “brightening” is a constant pursuit for Korean cosmetic products. Snowise EX Whitening Serum (1,340 RMB/50ml) is the highest priced item in Sulwhasoo's new collection. The packaging uses an iridescent pearl-like texture on the bottom in combination with a white silver top. A sense of the pure and natural is conveyed. The ingredients of this line are marketed as natural and rare traditional herbal medicines. Instead of the conventional choice of an actress as brand ambassador, Sulwhasoo has worked with successful females from all spheres: writer Zhang Xiaoxian (张小娴), Olympic medalist Wu Minxia (吴敏霞), and singer An Yixuan (安以轩), among others.

　　雪花秀是致力于皮肤亮白的韩国品牌。滋晶雪肤美白精华露是售价最贵的雪花秀新品，1340元50毫升。该产品容器瓶身是类似珍珠材质，散发珍珠光泽，配有银白色的瓶盖，传递出一种自然纯净之感。产品配方是纯天然和稀有草本植物。与其他女演员当道品牌大使不同，雪花秀跨界选取了：作家张小娴，奥运奖牌获得者吴敏霞，歌手安以轩等。

　　10. HERA赫拉

　　Signia ampoule (1,800 RMB/50ml), the anti-aging cream with narcissus essence, is even pricier than Sulwhasoo's new essence. While both brands tout the benefits of plant extracts, Signia ampoule attempts to communicate a more high tech product, which is packaged in a tall, long bottle in dark gold with two different textures. Model He Sui (何穗) and actress Wang Ou (王鸥) worked with HERA to endorse the product.

　　安瓶(Ampoule)售价1800元50毫升的抗衰来面霜，含有水仙花精华，比雪花秀的精华还要贵，两者都是萃取植物精华，安瓶采用高科技手段，产品容器是长颈黑金色高瓶，内有两种材质。模特何穗和女演员王鸥是该产品的宣传明星。