新东方北京学校的周徐敏老师为大家带来2月27/28日机经独立写作之部分英文范例,希望对大家有所帮助。
2(成功类). For any business to be successful, one must spend a lot of money on advertising.
绝对词,不同意
1.
论点:产品质量更重要
解释:在现在网络广泛普及的年代,产品的质量变的日益不可取代,一个公司只要能够生产出消费者喜爱的产品,那么是否有广告就变的不是那么的重要。相反,质量不能够达到标准,那么广告往往会起到相反的作用。
例子:无数的例子在日常生活中可以看到。当人们选择手机的时候,现在越来越多的人都会选择苹果手机,这并不是因为苹果手机的广告,拿我自己举例,我从来没有关注过or留意过苹果产品的广告,真正吸引我以及广大消费者的是苹果产品卓越的性能。众所周知,苹果手机独特的设计被很多国内品牌在模仿,但是苹果卓越的操作系统以及强大的App却不是其他品牌能够模仿的。当苹果公司推出新的产品的时候,立即就会有无数的消费者设法去购买他们的产品,而他们根本都不会有时间去关注苹果产品的广告。
结论: 因此,想要取得成功就要关注产品的质量。
2.
论点:公司学会处理和消费者之间的关系也极其的重要。
解释:当公司产品出现质量问题,如何去保障消费者的权益对于一个企业来说至关重要,因为它决定了消费v者以后是否还依然信赖该企业的产品。
引出: 生活中也出现了不少这样的例子。
例子: 在汽车产业,总会有一些汽车因为某些汽车零件质量的问题而不得不选择召回已经销售出去的汽车,而这时候如何和客户沟通变得极其的重要。公司的服务人员需要维持好客户的关系,需要给予客户一定的赔偿,并且解决客户因为车辆被召回后产生的出行不便的问题,并且也要保障被召回的车辆在今后不会再出现同样的问题。例如今年大众旗下 Volkswagen 就有车型出现了断轴 The Ruputure of Rotor的巨大质量问题,使得消费者对于大众品牌产生了极大的怀疑与不信任。而这时候如何处理消费者对于品牌的信赖是在多的广告也不能解决的。
结论:因此对于企业来说,如何维护客户的关系至关重要。
At present, more enterprises are hoping for constant progress and achievement. In this case, some people may raise the dispute whether the companies should develop themselves by making more advertisements and they think making advertisements is the most important method to stimulate the sales of their products. From my perspective, although more customers might be familiar with products after watching the Ads, I still believe the other two areas should be more concerned for the following reasons and examples.
To begin with, owing to consumers’ real concerns about the quality of products, the companies are supposed to enhance the technology of their products to ensure their products’ advantages in the market. Specifically speaking, the more wealth of average families generated by the social progress makes current citizens focus more on the quality of products that can not be ensured by the advertisement. Thus, the companies should spend the majority of their resources in developing and researching the latest technology. Take the phones’ market as an example. Compared with Nokia that was outdated and had to confront the bankruptcy ultimately, Apple company experiences a sprouting development thanks to the brand-new products of higher quality. It is generally acknowledged that the prices of Apple products are not low, however, the company’s products still receive warm welcome from people throughout the world. Let’s take a brief analysis of the success of Apple. Instead of using the outdated technology, Apple is courageous to invent new technology, namely, touch-screen technique that Nokia had once thought of but failed to insist on developing. Besides, the new operation system called IOS and strong App platform based on the new system has produced many precious opportunities for Apple, which is demonstrated by a huge number of users who are favor of the epoch-making products that offer clients much more convenience than phones of other brands. Consequently, although Apple seldom makes advertising, the Apple products are still favored by many consumers thanks to its superiority about its own higher quality of products.
To be followed, aside from the quality of products, the companies are also required to focus on building good relationship with customers. In other words, no products can be perfect in every aspect, in this way; the maintenance of good relationship between companies and customers can help solve some potential crisis when some defects happen to the products. Take the event occurring to Volkswagen as an example. The rupture of rear shaft in New Sagitar, a type of vehicle promoted by the company; caused a huge loss to the company. However, the Quality Supervision Department of the company made a quick response and a spontaneous announcement that all the defective automobiles will be recalled and the company promised to the customers that the real suspension system would be fixed. The tragedy will be enormously serious, even endangering the reputation of the company and causing the irretrievable effects. However, the long-period good relationship with customers plays a key role in preventing the loss of customers. Surely, the immediate measures that are taken by the company are also as important as the maintenance of relations. Finally, the crisis was solved successfully, which should be ascribed the long-term good relations built by the company with the customers and the company’s sincere attitude when dysfunction of the car appears.
Admittedly, to some extent, making advertisement can bring some benefits. The advantages of products will be presented by the audiences, bringing much convenience for potential clients when they have the demand for certain products. Except for that, owing to knowing the products, the consumers can compare them with their counterparts in the market and make the final decision to purchase. It appears to be sensible, however, the majority of advertising will conceal their drawbacks and exaggerate their merits and current consumers have been conscious of that. Therefore, many consumers will cast doubt to the quality of the products, and thus, compared with the possibility of being doubted by the consumers after viewing the advertisement, the company should spend more energy and time in optimizing its products to win the favor and acclaim from the customers.
In a word, to be successful in the business, the companies should not focus on advertising. Instead, the improvement of quality and the maintenance of relationship with customers should be prioritized for them. By focusing on feelings of consumers, the companies can achieve a constant progress.
6(生活类). Agree or disagree: more and more people are beginning to spend large sums of money on their pets, even though there are better ways to spend this money. (更多精美素材可关注公共号:周徐敏托福写作,回复宠物)
agree:
1
论点:陪伴孩子和老人
解释:家长忙,没时间陪孩子老人,宠物可以作为很好的伙伴
例子:城市中很多家庭都会养宠物,孩子们放学以后可以和老人一起带着宠物去逛公园。例如很多家庭都会养狗狗,他们非常能体会主人的感受,当孩子回家以后他们都会很开心的跑过来。甚至泰迪狗会在主人回来前20min就在门口坐等。孩子和老人会感觉到很温暖。
结论: 宠物能够驱散掉父母不能陪伴的孤单
2
论点:有利于主人的健康
解释:市民们越来越忙,没有时间参加运动,而养宠物可以却可以改善这种情况。
例子: 养宠物的人都会有这样的经历,每天回家都会带着狗狗去楼下走走跑跑,在和宠物在一起玩耍的过程中,不知不觉就有一定的运动量。也有很多文章指出,养宠物能够让人们免于受到一些常见疾病的出现,如高血压,心脏病等。和宠物在一起也能够帮人们树立一种积极的心态,养宠物培养的爱心也能够使的主人更容易交到更多的朋友。
3
让步段
Under current circumstances, the feeling of solitude prevails among the young and old generation as a consequence of lacking time to stay with them for the middle ages. In this case, some people may insist on the belief that it is necessary to raise a pet to driver away the sense of loneliness. However, I choose to go against the opinion and there are several reasons and examples to support what I believe.
For one thing, the tremendous economic pressure makes it less practical to raise a pet for a common family and there is less time to take good care of the pet. To be more specific, average citizens are constantly on the path to accomplish their professional assignments and the increasing prices of daily commodities and anything else will exert a heavier pressure on them than before. Thus, to deal with their occupational tasks more efficiently, citizens are supposed to bury their heads in their offices, leaving no time to take other things into account. What an ordinary citizen has to engage in their everyday life can reveal the hardship and the deficiency of leisure time. My friend serves as a software engineer, with higher paycheck than other careers as a whole, however, he always turns to me to complain how occupied he is and it inclines to be impossible to do what favors him, like going on a trip or raising a pet. Except for that, the necessity of paying back the house and car loans confine him in the plan of his future career promotion since he dreams to be a painter since his childhood. The reality lashes his dream, necessitating his fully concentration on his current profession. Obviously, the society has thwarted people in many areas.
For another thing, raising pets will pose a potential threat to the physical health of people, especially the younger and older. More specifically, pets that could carry the possible bacterium and virus will infect children, especially infants owing to the less maturity of physical conditions that leads to the less mature immunity system. A happening example may demonstrate my standpoint that epidemic virus called Zika has caused massive damage and panic among the general public and even the local government has issued an urgent policy to alert new couples not to get pregnant. The virus cannot disseminate between people, but, they can spread by the flying mosquitos that will carry virus after biting someone infected with Zika. Nowadays, there is no vaccine and effective way of treating the disease and the patients hit by the virus will show no apparent symptom just a common fever and headache, making it more difficult to judge whether the virus has appeared in some regions. By analogy, pets can be a virus carrier and endanger their hosts and others when their owners hang out with them. Obviously, raising the pets will increase the hardship of curbing the spread of virus once some rampant diseases erupt.
Admittedly, to some extent, raising pets can somehow create some benefits. While walking a pet, people can lead a different life from their normal workday. The increasing physical exercises can help avoid some common diseases that can occur to the middle such as high blood pressure and heart attack. It seems to be possible, however, it cannot be regarded a convincing reason to keep a pet. A growing number of citizens have become aware of the importance of keeping fitness and there will be a number of citizens who try to participate whatever kind of sports like playing basketball or going hiking. Thus, the health issue will be not a problem in the future coincident with constantly strengthened consciousness of keeping fit.
7(领导类). Agree or disagree: The most important characteristic of a successful politicians or leader is the ability to communicate well.
Disagree:
1
让步段:承认沟通能力很重要,但并不是最重要
2.
论点:领导力更重要
解释:有效的领导力决定了领导们是否能够快速的根据变化的环境做出正确有效的决策
例子:例如最近出现在病毒Zika,对于新生儿的脑子发育具有极大的威胁。这种病毒是通过蚊子的叮咬进行传播的。因此如果是一个合格的领导应该立即限制这个地区的旅游业发展,防止这种病毒的蔓延。同时,应该提醒现在该地区的夫妇不要做生孩子的计划。防止孩子一出生就受到伤害。
结论: 突然出现的紧急事件和巨大危机使的领导人和政治家具备很强的领导力变的非常必要
3.
论点:学会收集意见的能力很重要
解释:人无完人,即使一个领导拥有再强的领导力,他依然有可能犯错。因此,接受批评的能力就变的很重要
例子:在面对很多重大的决策的时候,领导人都应该去倾听来自各方面的声音。就比如美国州长的选举这件事可以看出来,一个政治领导人必须学会搜集来自于民众的反馈,这样才能了解到民众对于社会的快速发展所带来的一些积极和消极的影响分别是什么,这样才能最终做出能够给民众们带来好处的政策。例如,美国政府发现上大学的学费太贵,那么总统就决定进行教育的改革,甚至在一次公开演讲中,奥巴马发表演讲说要使community college 的教育对于学生来说都是免费的。
At present, what becomes the necessity for a qualified leader has raised a heated controversy among the general public especially when the general election in underway. In this situation, some people think communicating well with others should be prioritized for a leader since those presidential candidates are supposed to communicate well with the public and their opponents. However, I believer there are other two more required characteristics even though the effective communication techniques can bring many advantages.
For one thing, when it comes to leadership, politicians and business leaders have to cultivate the distinguished and rudimentary technique, leading to the constant progress of a company. To be more specific, the effective leadership can help make quick and proper decisions when confronted with the relentlessly changing environment. Take the recent report related to the contagious virus called Zika as an example. In Latin America and Africa, the eruption of Zika disseminated by the mosquitoes has aroused massive panic and damage to local residents. Then, it is the effective leadership of local politicians that contributes them to issue the advisory to alert local couples postpone the plan to have a baby since it has been proved Zika would have greater detrimental impact on the new-born infants by undermining their brain. Besides, the officials in America also promulgated a notice to ask citizens not to visit those regions since they may become the virus carrier just like patients suffering from malaria, which means that the virus can spread through infected mosquitos even it can not disseminate directly through people. Obviously, the constantly shifting environment necessitates the effective leadership.
For another thing, collecting suggestions around them appears to be crucial for leaders since everyone including peerless leaders may make mistakes even if he or she has strong leadership. Thus, to be a successful leader, leaning how to receive corrective suggestions is inevitable. In other words, when it come to a head of the government, what he is supposed to do is to collect advices from general public such as the positive impacts and negative influence of such fast-changing society to the common citizens, making it more possible for him to make the most appropriate decisions and benefit people in every corner of country. A recent policy set by American government may demonstrate my point of view. The high price of tuition has been complained by each class in the American society, leading the government to make relative measurements to innovate the mechanisms of education. Even in a public speaking, Obama determined to set the tuition of community college could be affordable for everyone. Obviously, it is exceedingly vital for leaders to collect and adopt suggestions.
教师简介:
周徐敏,北京新东方托福本科直通车托福写作教师 既是托福魔君,又是暖心奶爸,巅峰传统课堂,回归教学本质,独特教学方法,带领学生工科写作难题!
从事托福考试培训多年,教授课程涵盖基础、强化、冲分段,具有丰富的教学经验,教学风格自成一家,其教授的学生从初中到大学研究生包括各个层次的学生,各个年龄段的学生,能够非常准确的把握学生们的问题所在,并帮助学生们去逐一解决对应的问题。 善于营造一个轻松和谐的学习氛围,在课堂上以幽默风趣却又专业性权威性极强的形象打动每一位学生,提高学生们的学习热情,激起学生们的学习欲望。课后也能够非常负责的给每一位学生提供帮助,和学生们做到亦师亦友,从业多年中,一直深受学生爱戴追捧。
微信号:dreampursuing
新浪微博:周徐敏
微信订阅号:周徐敏托福写作
新东方个人主页: i.xdf.cn/zxm
<转载,请注明来自微信订阅号:周徐敏托福写作>
编辑推荐:
(编辑:马菲)