在这家快餐巨头第三季度的财报电话会议上，自2012年起担任首席执行官的唐?汤普森表示，连锁餐厅的业绩“没有达到我们的期望”。其实这只是轻描淡写的说法。麦当劳最新的收益报告显示，美国的同店销售额连续四个季度下滑，总体利润下降了30%。明年或许将证明汤普森提议的解决方案——可定制化的汉堡平台、分区域确定菜单和数字领域投资——能否取得效果。

　　Don Thompson—McDonald’s

　　During the fast-food giant’s third quarter earnings call, CEO Don Thompson, head of McDonald’s since 2012, said that the restaurant’s results fell "short of our expectations." That’s putting it lightly. McDonald’s latest earnings report showed the fourth straight quarter of negative same-store sales in the U.S. and an overall 30% drop in profit. Next year will likely prove whether Thompson’s proposed fixes—a customizable burger platform, a regional approach to the menu, and digital investments—do the trick。